The coaching profession is both a noble and a heart-centered pursuit. Many coaches find their way into the industry out of a love for other people and a desire to serve, and I find it incredibly heartening to see how the career of coaching is booming as an industry.
However, I’ve also read some troubling statistics, like how most professional coaches earn less than $10,000 a YEAR as a coach. So it makes you wonder, what’s happening? If there is such a need for coaches in the world, and if these coaches love to serve people, why aren’t they making money from their coaching?
In my 25 years of training Health Coaches as the founder and director of the Institute for Integrative Nutrition, what I’ve discovered is this: The same traits that make someone an excellent coach are generally the same traits that hold them back. Their ability to be quiet, take a back seat, and listen is what keeps them shy and in the corner. What makes them keen and attentive to another’s person’s problems are what keep them from wanting to speak up and offer their services at a price.
In “Magnify Your Purpose”, Stacey makes a case for how each entrepreneur deserves a profit for following their passion, as well as how to take the traits that make you an excellent coach and repurpose those same traits to allow you to become an excellent business owner.
At Integrative Nutrition, we teach the concept of bio-individuality in nutrition there’s no one diet that works for everyone. And what I see Stacey do so brilliantly here is apply that same concept to running a business – creating a business that’s so uniquely you, rather than one that fits the traditional mold.
If you’ve been struggling to make your coaching practice a success, if you’ve felt that your gifts in some ways hold you back, I implore you to keep reading this book. In the pages, you’ll not only find companionship, but also an experienced explanation of how you can reverse your situation to become a highly successful and confident coach and business owner.